A sketch of the start page from the concept phase
A sketch of the start page from the concept phase. Shown is an example of a new message from the bank.
The most important aspects of the new site.
An Axure prototype used for early user feedback
An early attempt for the graphical design
An early attempt for the graphical design
A late stage Axure prototype used for user testing and making sure all the various menus and content will fit.
A still from a movie made to introduce the new Internet bank to the customers.
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2012 - Handelsbanken - Internet bank

One of Sweden's leading banks wanted to build a new, world class, Internet bank. I worked with this project through research, concept, prototyping and user testing.

A lot of the research activities were focused on understanding what kind of relation customers have, and want to have, with their bank(s). Based on what we learned, we set out to build an experience that would allow the customers to deal with their everyday banking needs as pain free as possible but that would also serve as a platform for the bank to sell their products in a credible way.





Björn Simonson
Interaction designer / Product manager Stockholm, Sweden