Mercedes Benz China - Mercedes Benz China needed new brand elements for strong brand representation at motor shows, golf competitions, in department stores and similar occasions throughout China.
The objective was to create a versatile set that transports the values of the premium brand with clear language, elegance and understatement.
Key factors for success: ease of production, modularity and robustness.
role: design director
studio: WILDDESIGN Shanghai in collaboration with AMBROSIUS China
01-04.2010