Mercedes Benz China - Mercedes Benz China needed new brand elements for strong brand representation at motor shows, golf competitions, in department stores and similar occasions throughout China.
The objective was to create a versatile set that transports the values of the premium brand with clear language, elegance and understatement.
Key factors for success: ease of production, modularity and robustness.
role: design director
studio: WILDDESIGN Shanghai in collaboration with AMBROSIUS China
01-04.2010
Mercedes Benz China - Typical sales event of 1-2 weeks in a department store in China: a difficult setting as the presentation has to struggle against the visual impact of the neighborhood and its strong character.
Marking the territory and creating a background for brand and product presentation is crucial to attract clients.
role: design director
studio: WILDDESIGN Shanghai in collaboration with AMBROSIUS China
01-04.2010
Mercedes Benz China - Brand representation and product information: the back drop is elegantly connected to the info center with integrated flat screen monitor
role: design director
studio: WILDDESIGN Shanghai in collaboration with AMBROSIUS China
01-04.2010
Mercedes Benz China - Controlled architectonical forms in dark grey together with wooden pavement and stainless steel borders create a harmonious and elegant Mercedes Benz identity that leverages the product. Lamp poles guarantee that the cars are rightly illuminated.
role: design director
studio: WILDDESIGN Shanghai in collaboration with AMBROSIUS China
01-04.2010
Mercedes Benz China - The different elements work together well, creating the right atmosphere for a strong sales presentation.
role: design director
studio: WILDDESIGN Shanghai in collaboration with AMBROSIUS China
01-04.2010
Mercedes Benz China - Old brand elements of Mercedes Benz China - prior to re-design.
role: design director
studio: WILDDESIGN Shanghai in collaboration with AMBROSIUS China
01-04.2010
Interni Cafe Milan for Zumtobel - Salone del Mobile - Interni magazine organized 11 cafès. The Zumtobel showroom, a space without natural light, was to be transformed into an appealing café for five days. Retro illuminated textile walls bring light + lightness. A white stripe guides into the depth of the space. Red colour for activity zones (entrance + bar), blue for relax (wellness zone), corporate images for the internet area.
role: design lead and project leader
studio: studio+partners
time line start - implementation: 2 weeks
2002
Interni Cafe Milan for Zumtobel - Salone del Mobile - Internet touch point, cafe and relax/wellness zone.
role: design lead and project leader
studio: studio+partners
time line start - implementation: 2 weeks
2002
Interni Cafe Milan for Zumtobel - Salone del Mobile - internet touch points.
role: design lead and project leader
studio: studio+partners
time line start - implementation: 2 weeks
2002
Interni Cafe Milan for Zumtobel - Salone del Mobile - Concept sketches.
role: design lead and project leader
studio: studio+partners
time line start - implementation: 2 weeks
2002
Interni Cafe Milan for Zumtobel - Salone del Mobile - Work in progress.
role: design lead and project leader
studio: studio+partners
time line start - implementation: 2 weeks
2002
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