Diabetes Management and Behavior Change (Undergraduate Thesis)

How can I change the entrenched eating habits of diabetics to prolong their lives? My goal wasn't to just design a profitable product, it was to get someone to change their lifestyle. I researched exhaustively, ideated, and refined, and the results were well worth the long hours. I created a new kind of plate and a branded relationship that began -not ended- at the check-out counter.