Provided design leadership to external agencies, in-house designers and production designers. Developed marketing briefs for designers outlining key objectives and estimated project hours. Researched factors that directly affected marketing objectives and future corporate design strategies. Conducted competitive benchmark studies; investigating locations, materials and layouts used for store displays and determined the most cost-effective design solutions. Successfully communicated ideas to upper management, lawyers, engineers and marketing directors. Managed a retail packaging strategy for digital cameras and accessories. Developed product branding guidelines. Served as the primary contact between industrial designers and strategic business units.
