Boat concept #1: A 6 meter long man powered boat.
Boat concept #2: Another man powered boat with a completely different approach.
Boat concept #3: A much larger, multi-purpose boat made for longer outings.
Boat concept #4: A 6 meter long electric boat with classic looks aimed at making boat renting a less intimidating experience.
Harbor concept
VESJA Boat Rental System

A full boat rental system including service design for the system itself and the harbor as well as four different boat concepts aimed at unique target groups. The whole system was designed for a specific lake town in Finland.

I acted as lead designer on this project consisting of a total of 14 multicultural fourth year industrial design students.

Caleb Claassen
Industrial Designer Helsinki, Finland