Primary Research: making bread in an existing Kenwood breadmaking machine and tried to found faults and thing to improve on.
Doing research on this BM250 (bread maker). Looking at Customer reviews and their feedback; doing Task Analysis on making a loaf of bread in the Kenwood bread-maker and trying to highlight the problem and difficulties making the bread.
Exploded view of my CAD model
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Kenwood Challenge 2011

Kenwood Challenge 2011

2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives.
The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time.
The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

Available
Full-time
Calvin Sou
Product Design Leeds, United Kingdom