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Rockbottom "Discovery"
Client: Rockbottom Brewery
Creative Brief: Client has brewed new recipe of beer. Objective is to attract working class members who are creatively driven and work in the Marketing and Business sectors of Minneapolis area. They are a classy/ hipster type crowd.
Target Audience: - Aged 25 - 35 - Marketing or Business class members - Relaxed, would definitely go for a casual drink on a Monday. Concept: That initial surge of squirmy, butterfly feeling you get when you discover something new. This 3 page magazine spread campaign is called "Discovery". It is a play on Newton and Archimedes and their principles.
