Cara Albanese

project intro - I know it's a LOT to read. But basically I'm introducing the project and the concept. We are not in touch with our food, and I think it would be great to create a place where people can connect with their food. I came up with a design element [industrial design], a building [architecture], and a branding strategy [marketing, branding, identity] to facilitate that. The project is conceptual, but is supposed to work and function in any city.

conceptual restaurant - just a little conceptual sketch of what kind of atmosphere I would like to create. This would be a salad bar element, where plants would be growing behind the bar, and chefs are preparing the food out in the open after plucking them from the plant.

planter system - I created this system to be modular and fit any type of space. The planters are fully functional and utilize an aeroponic growing system. Aeroponics is a method of growing where plant roots are exposed to the air 99% of the time and sprayed with a nutrient-rich water. The growing environment, including the light source, is completely controlled. This method of growing yields the highest and fastest growth quotient.

architecture plans - plans for the architecture element of the piece. This building would contain a fresh food market as well as a salad bar. It would be a casual place where people can come and get fresh food and either take it home or have a great meal prepared for them.

architecture, east elevation - the building is meant to house the aeroponic growing system that I created. The windows were kept to a minimum, and thick walls keep the atmosphere inside the building completely controlled to permit the highest growth quotient.

architecture, northeast view

northeast view

screens on building - The architecture of the building incorporates a screen system that opens and closes to create different atmospheres.

logo - Logo for a conceptual restaurant - fresh food market and salad bar.

banner - banner designed as part of marketing/branding strategy. is meant to go in downtown areas as banner advertising like on light posts [see next image].

banner in streetscape - banner for conceptual restaurant - fitting in downtown Boulder's Pearl Street Mall.

fruit and veggie letterhead - Graphics for a conceptual restaurant - a fresh food market and salad bar.

tags - Tags to hang as guerilla advertising for a conceptual restaurant. I envision the tags being hung on trees in downtown areas to advertise the new restaurant which is a fresh food market and salad bar. The first two would be one side of the tag, while the last image would be the other side.