Interactive Holiday Gift Guide - Concept was: Get in the "Empire State of Mind" - from Jay-Z's 2009 hit record. Worked with marketing and interactive team on concept. I drew everything in illustrator. image is copyrighted.
Interactive Landing Page - Landing page made for a flash sale on rocawear.com. Piece was two 'pages' and name and price showed up upon rollover. File was sliced so user would be brought to product detail page where they could purchase the item. images are copyrighted
Interactive Landing Page - Landing page made for a flash sale on rocawear.com. Piece was two 'pages' and name and price showed up upon rollover. File was sliced so user would be brought to product detail page where they could purchase the item. images are copyrighted
Interactive Landing Page - Landing page made for a flash sale on rocawear.com. Piece was two 'pages' and name and price showed up upon rollover. File was sliced so user would be brought to product detail page where they could purchase the item. images are copyrighted
Aldo flash sales flash piece - Upon signing into the flash sale site, the shoes began to disappear one-by one on cue. The following slides show the basic action, Until the call to action showed up and stayed as a static image. Concept, copy, photo direction and design by moi. image is copyrighted.
Aldo flash sales flash piece - Concept, copy, photo direction and design by moi. image is copyrighted.
Aldo flash sales flash piece - Concept, copy, photo direction and design by moi. image is copyrighted.
Aldo flash sales flash piece - the shoes progressively disappeared faster, while the cadence of the words appearing stayed consistent. Concept, copy, photo direction and design by moi. image is copyrighted.
Initiative for "Style Icons" line - This design was a flash application that promoted a line of jewelry on Carolee.com. Image is copyrighted.
Initiative for "Style Icons" line - All four women had rollover states with a description of the woman and her iconic style, which, when clicked, brought you to a page with her featured styles. Image is copyrighted.
Initiative for "Style Icons" line - On this page a customer could shop for specific items from each woman's 'iconic style'. Image is copyrighted.
Interactive Shopable Look Book - Image is copyrighted.
Interactive Shopable Look Book - Image is copyrighted.
Interactive Shopable Look Book - Image is copyrighted.
Shoe 360 - gui - image is copyrighted.
new shopping experience concept - image is copyrighted.
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Interactive
Cara Albanese
Art Director at true[X] New York, NY