This was printed as a standard postcard and inserted into each e-commerce order packed. We saw a 75% increase in back-to-back e-commerce sales by using this promocode. Meaning 3 out of 4 people that received a package, placed another order using code - STOKED - within 2 weeks. View PDF
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Up&Riding physical gift card design View PDF
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Up&Riding gift card design View PDF
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These stickers were designed and printed to be inserted as a bonus with each online order. View PDF
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This photo was from a shoot that I set up and was the creative director.
I created re-usable tote bags for in-store purchases to eliminate use of plastic shopping bags, as well as, increase advertising for the store. For example, to be re-used while shopping at the nearby Whole Foods. View PDF
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Up&Riding Graphics

Various graphics created for Up&Riding, youth action sports apparel store in Honolulu (physical & e-commerce)

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Carli Shipley
Industrial Designer Columbus, OH