Goliath Toys is a Netherlands-based toy company who wished to establish a physical presence in Los Angeles, which is rapidly becoming the US Toy Capital. I set about transforming an existing refurbished industrial office space to convey Goliath’s dynamism and global presence.
The open warehouse floor plan was separated into office function spaces, a storage area and an event space using custom modular walls topped with whimsical headers that allow for easy transformation of the space plan.
Custom backdrops, floor graphics, toy-based art installations, custom and boutique furniture, and curated wall art and decor transformed an empty 4,500 sf industrial office space into a playful environment that reflects the brand’s innovation and creativity
