Logomark & Logotype - Proposed logo for a sweets bakery (specialized in cupcakes, cookies, and muffins).
The 'S' has been customized to resemble the application of swirl toppings. It also works to make the brand name more memorable. The side swirls are inspired by cupcake frosting. Last but not least, nothing better to represent a 'sweet spot' than using a spot as an element.