Brand Development/Package Design :: Group Outing Materials Guide Front - This piece unfolds to reveal various creative, yet organized elements of a group sales package sent to clients who purchase group tickets.
Brand Development/Package Design :: Group Outing Materials Guide Back - View of the back of the Group Outing Materials Guide before opening.
Brand Development/Package Design :: Group Outing Materials Guide Unfolded - Inside revealed to show all the materials included. When folded, the individual pieces stay in place.
Brand Development/Package Design :: Group Outing Components - These are all the components that made up the inside of the group sales piece.
Vouchers for $5 of food for everyone, a free disposable camera for the group leader and a souvenir for all was included, along with the tickets, a letter explaining all that was included and a chance to refer others to group ticket packages.
Art Direction :: Food Photo Shoot - Working with a photographer and a food stylist, I art directed various food shots.
Art Direction :: Food Photo Shoot - Working with a photographer and a food stylist, I art directed various food shots.
Art Direction :: Food Photo Shoot - Working with a photographer and a food stylist, I art directed various food shots.
Ad Design :: Casino - This was an ad that's included in the 2007 Traverse City Film Festival program, hence the movie theme. I wanted to showcase all the properties, but make gaming the focus.
Package Design :: Furniture Protection Plan Box Kits - These boxes encase furniture care products that come with the purchase of furniture protection plans.
Package Design :: Guardsman Spot Blotters
Brand Development :: Freedom Pet Pass
Publication Design :: Grand News (Various Issues) - Included are January through August issues. A bi-monthly publication that is a team effort on my and one other fellow designer's parts. This piece is mailed out to more than 50,000 people every other month.
We recently began including coupons tailored to the various tier levels of our own Players Club. We print the different coupon offers for the corresponding tier levels using variable data.
Advertising Flyer :: Grand Rapids Rampage Fundraiser - This was a fund raising flyer that helped earn money for Youth Football of West Michigan. It was designed to actually be sent or faxed back to the contact listed.
Ad Design :: Casino - In the gaming/casino section of the yellow pages, I created an ad to promote the casinos.
Brand Development :: Saturday Night Fights Tickets - We hosted a trigger boxing event at the casino showroom. We wanted to include a gaming coupon that people could use, so I designed a tear-off coupon that could be turned into Players Club for tracking purposes. This way the guest was still able to keep their ticket stub as a souvenir.
Brand Development :: Food Vouchers - One of the promotional events at our resort required to give away breakfast to those participating.
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