Caitlin Arvidson

InfoTier | Logo, Business card, Brochure The IT and graphics firm I work for desperately needed a branding overhaul. I used our combination of design and technology as inspiration for the clean yet bold logo. The brochure features a spinner as an interactive way to showcase what we can do.

CME Meeting | Folder and notepad I have focused primarily on CME events and meetings in the past three years. This is one such set which features a folder and notepad. CME stands for "continuing medical education". These events provide doctors with the necessary information to maintain their accreditations.

Gastrointestinal Health Foundation | Website redesign This CME foundation had outgrown their original website and needed one with the ability to contain all of their vital information. I achieved this by creating a clean site that utilized a tab-based approach. That way the pages can contain several sections that are reached by clicking different tabs; almost pages within a page.

Northern California Society for Clinical Gastroenterology | Symposium booklet and nametags The NCSCG was hosting their first large event and needed a look and materials. I created posters, emails, faxes, a meeting guide and name tags (both featured here) for this symposium. I am happy to say it was successful and we got to do it all again the next year.