Boot box packaging. Features hinged lid and product window. This product is for the "My First" sub brand geared toward baby gifts.
Hang tag system for children's clothing and accessories brand. Each tag features a color poem highlighting the style of clothing (frog, ladybug, dinosaur, etc...) with common brand elements throughout all tags. Tassel and paper stock give suggestion that tag is a value added bookmark.
Packaging insert for line of deluxe hooded towels. Direction of photography to focus on towel features was critical to the project.
Packaging insert for line of deluxe hooded towels. Direction of photography to focus on towel features was critical to the project.
Packaging insert for line of deluxe hooded towels, this insert is for the toddler sub brand. Direction of photography to focus on towel features was critical to the project.
Packaging

Consumer and commercial packaging system in kids clothing, accessories and toy industries.

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Casey Hayes
Creative Director Los Angeles, CA