Product photo of final production rainwear set.
Model photography of SpongeBob SquarePants rain coat and rain boots for Kidorable.
Product photo of final SpongeBob SquarePants umbrella for Kidorable.
Production design for individual umbrella patterns.
Front and pack product designs for SpongeBob SquarePants umbrella including jellyfish shaped handle hook.
Photograph of final umbrella handle. It is molded to closely resemble the jellyfish from the cartoon with tentacles in a hook shape to serve as a functional handle and hook.
Rendering of jellyfish umbrella handle shown next to the property artwork it draws from.
Technical drawings of jellyfish umbrella handle.
Product photo of final SpongeBob SquarePants rain boots for Kidorable.
Production designs for SpongeBob SquarePants rain boots.
Packaging for boot box including diecut.
Pattern design and individual pattern tile for SpongeBob boots.
Product photo of final SpongeBob SquarePants rain coat for Kidorable.
Production design for SpongeBob SquarePants rain coat. Features screen printed character face on inside of hood and hidden pocket beneath SpongeBob's body.
Art direction for key art photography including Dora the Explorer line developed in tandem.
SpongeBob SquarePants Rainwear Line

Art direction and design of 3 piece licensed rainwear set featuring SpongeBob SquarePants.

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Casey Hayes
Creative Director Los Angeles, CA