FastFrame - This local franchise of a national chain wanted to elevate their image--showing that they do more than poster framing.

This series of in-store posters was part of a full campaign that included TV, a website, outdoor and direct mail. It was hugely successful for the client, and won a few awards for me too.

I did the copywriting, art direction, production (including photo retouching) and art selection for this series.
FastFrame - This local franchise of a national chain wanted to elevate their image--showing that they do more than poster framing.

This series of in-store posters was part of a full campaign that included TV, a website, outdoor and direct mail. It was hugely successful for the client, and won a few awards for me too.
FastFrame - Second in a series of in-store signs for a high-end custom framing store trying to overcome their low-end franchise name and logo.

This idea was also used on direct mail, out-of-home, print ads, their website and some TV spots.

This campaign resulted in a noticeable increase in business for the client, and eventually helped him double the size of his store.

I art directed and produced this entire campaign.
Prius - This was an idea I had for a client, a hybrid dealership. They went with a different idea, but I loved this one and kept working on it. A parking garage seemed like the ideal place for these print ads, so I did the three different sizes that are available.

My role in this: I did the whole shebang, writing the headlines, and doing all the design and production work.
Zeiss - Print ad for Zeiss binoculars.

I worked with a copywriter on this series, doing the art direction, photo selection/alteration and production.
Zeiss - I worked with a copywriter on this series of print ads. It was an idea that he had almost thrown out because he couldn't decide how to make it work. It turned into a favorite for both of us, and ended up in both our portfolios.

I art directed and produced this series, including photo selection and retouching.
Zeiss - Third in a series of print ads for Zeiss binoculars.

I worked with a copywriter on this series, and liked the absurdity of having long discussions with him about the various things we could describe jackalopes doing.

Besides talking about mythological creatures, I also art directed and produced this series, including selecting and retouching the photos.
Levi's - If jeans give you a muffin top, or a flat butt or show off your thong, you need to reconsider the fit. Smart women know that, and look great because of it. I wanted to express that feeling in this ad geared toward a younger audience, as well as promote Levi's new line of colors. The design is a combination of purchased elements and some that I drew. I also wrote the headlines and the copy on the series.
Levi's - So ironic--when you're involved with someone, that's when you become completely irresistible to men. So this is a little wink to women who know it's OK to enjoy that irony and be happily married too. I wanted this one to be more over-the-top than the other two, with a wedding invitation/valentine/chick flick feel. The design is a combination of purchased elements and some that I drew. I also wrote the headlines and the copy on the series.
Levi's - Wearing jeans that fit well makes you feel confident, and confidence is just plain sexy. I wanted to express that feeling in these ads, as well as promote Levi's new line of colors. The design is a combination of purchased elements and some that I drew. I also wrote the headlines and the copy on the series.
Art direction
Charlotte Easterling
Graphic designer/art director Madison, WI