Red Bull scenic cruiser - Red Bull provided a 1952 Greyhound scenic cruiser and wanted ideas on how to convert it into a rolling hospitality/party bus for events. After providing initial design concepts the account was secured and the real work began with a complete restoration and the eventual build out of my interior and exterior vision for the the cruiser.
Red Bull Lower Lounge - Initial design concept sketch for the lower lounge of the Red Bull Scenic Cruiser bus
Red Bull lower lounge - Initial rendering for the lower lounge of the Red Bull Scenic Cruiser bus. The wall that divides the lower lounge to the upper lounge is internally lit with LED's and can change colors.
Red Bull Scenic Cruiser graphic wrap concepts - 7 concepts for the exterior graphic wrap for the cruiser
Final Exterior wrap for Red Bull Scenic Cruiser - After many revisions for the exterior graphic wrap. Red Bull decided to keep the branding close to the original Greyhound layout.
Finished Red Bull Scenic Cruiser - View from the lower lounge looking towards the rear of the cruiser. The dividing wall is internally lit with LED's and can change colors.
Finished Red Bull scenic cruiser - The rear of the cruiser is where the bar is located and a diner style banquette.
Finished Red Bull scenic cruiser - The view is from the rear of the cruiser looking toward the front.
Red Bull - Mobile marketing party bus done for Red Bull as well a concept for the Energy Station
Red Bull
Kris Cerola
Creative Director, Environmental Designer San Diego, CA