Wheaties Event

Conceptual renderings for Wheaties 20'x 30' event space for the Red Bull X-Fighters show. Space consisted of several oversized classic Wheaties boxes, lounge areas and communal breakfast tables for sampling Wheaties product. Also, a green screen where attendees can have their picture put on their very own Wheaties box.

Kris Cerola
Creative Director, Environmental Designer San Diego, CA