The Williams Syndrome Foundation - Williams Syndrome is a rare genetic disorder with an abnormality in CHROMOSOME 7.
This affects their physical and mental ability.
The two 'LL's' in WILLIAMS have been replaced with the chromosome arms, to tell the story of the condition.
The circle has been placed to represent a head to also signify this person is 'free' and is living life to their full capacity regardless, of their condition. Which adds a nice touch to the branding and you can't help but smile!