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Axe Hair Care Launch End Cap Topper

We all know the key to getting girls is having great hair. At least that is what these end cap toppers would have you believe. Both are permanent structures that try to reflect the brands identity into a new category. Utilizing the brand's substantial use of black and a bright contrasting color. Previously red was heavily used as the color when AXE was solely in the deodorant category. The idea here was to use the same scheme with a different color. Blue was chosen since it's use is ubiquitous in the hair care category. Gamer takes its style from a game kiosk, while tiles tries to conjure up notions of a shower.

Chad Buske
Conceptual Display Designer NJ