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Emergen-C Recipe Leverage In Retail
The grail of every brand manager is to have their product in every single facet of a retail space. In the aisles, on endcaps, at checkout, in the rafters, and maybe even have people just throwing product directly in your cart as you walk by. A client came to us and asked how we could accomplish this. One big advantage for them was their website having a number of recipes with their product as an ingredient. Those recipes are the key to placement all over the store. Combining that with the right display vehicles, make further connections with their target audience.
