Neutrogena Naturals Launch Displays

Instead of the usual high end "circus on a shelf" approach that is usually used in these situations, we were tasked with finding a different set of materials that would look high end but also represent the natural identity of the product line. Corrugated board along with molded pulp forms were used to achieve this look. Earth tones with white and grey in the graphics also lend to the natural, subtle feel of these displays. These were all rendered using Form-Z.

Chad Buske
Conceptual Display Designer NJ