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the rio

the rio - The locally famous Colorado landmark restaurant and bar the Rio needed a new campaign to promote their good food, good drinks and good times. Cactus produced 3 T.V. spots to drive traffic to their website and bring in a new audience into the restaurant.

The print ads came before the T.V. spots (which were essentially the print ads set in motion). The ads themselves were later featured in Print's Regional Design Annual and the recipient of several design awards.