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BreadTalk Rewards UI Design

Developed the branding identity for BreadTalk Rewards, a loyalty program designed to reward their customers with value deals, exclusive privileges value deals, and to create a new digital experience with BreadTalk and its brands.

The 2 brand mascots is a re-imagined creation of the brands' classic, aim to bring the brand closer to their customer in a jovial and delightful tone.

Chang Mei Zhen
Designer Singapore, Singapore