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The Michigan Reserve Brand Identity

The Brief...
Requesting a unique brand identity to represent Michigan Reserve. The Michigan Reserve is a medical marijuana dispensary located in the Detroit North West, MI Area


It’s a highly competitive market with a wide range of target audiences, thus challenging to address all the needs of the various target markets at once.


Create a unique brand identity using minimal elements and a strong color theme. Less elements and visual content provides clarity and helps consumer to better identify with the brand. Thus, easier to implement to a wider range target market.

Freelance, Full-time
Charith Priyadarshana
Digital Designer, Brand Identity Expert, UI/UX Designer Colombo, Sri Lanka