Charith Weerasooriya

The Brief...
Requesting a unique brand identity to represent Michigan Reserve. The Michigan Reserve is a medical marijuana dispensary located in the Detroit North West, MI Area

Challenge...

It’s a highly competitive market with a wide range of target audiences, thus challenging to address all the needs of the various target markets at once.

Solution...

Create a unique brand identity using minimal elements and a strong color theme. Less elements and visual content provides clarity and helps consumer to better identify with the brand. Thus, easier to implement to a wider range target market.

• Branding & Corporate Identity
• Hand Rendering
• Art Direction
• Advertising