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This corporate image project intends to improve the logo and name of a jewelry store located in Madrid’s mall Zielo. By drastically changing the graphic design of the entire store, as well as designing a much more elegant logo, the image of both, the product and the store, projected to the public are dramatically enhanced. Not only the logo and the name were changed, but also a series of a technical applications, such as bags and tags, posters, wall paper for PCs, and others, were designed.