Line of merchandising products

Art Deco elements were used to design merchandising products that emphasize the
architectural values of the Rialto building, headquarters of the Valencian Institute of
Cinematography and Audio-Visuals
The target to which this line of products was designed includes young men and women
between the ages of 25 and 30, who love cinema. As a result, an effort to understand and
appeal their interests and to design products that relate to the everyday act of watching fi lms
was made.

Carlos Alonso
Architect & Designer Valencia, Spain