Small and large logo with color palette
Front cover of brochure
Front flap opened on brochure
Inside of fully opened brochure.
Back panel of brochure
Back of opened brochure
Branded film canister
Branded film canister
Branded film canister
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Senzer Photographic Supply

This work is from a project in my typography class in which each student created a business idea, then designed the identity for another student's business. The project focused on consistency in the brand image and learning the relationship between client and designer.

My client wanted a clean, no-nonsense brand image that would attract both student and professional photographers to the business.

Charlie Cultrara
Design Student New Paltz, NY