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Senior Color & Trim Design Lead for 2nd generation Chevrolet VOLT EREV (Unveiled at the Detroit Auto Show, January 2015).
Specializing in the latest low mass, eco conscious materials, my responsibility was creating ground breaking interior and exterior surface theme directions for this leading edge mass production Extended Range Electric Vehicle.
The KitchenAid Stand Mixer has been an icon for over 90 years. In that time the product has been sold around the globe. Traditionally marketed as an American product with North American appealing finishes, this color design project was instrumental in shifting the appeal to a global market. The “Canopy” green finish was designed for the LAR (Latin and Southern American Region) which is covered by vegetation that envelopes the natural landscape of that area. Inspired by the Amazon rainforest which is full of lush shades of green that include fresh fruits and vegetables exported around the globe. This color is associated with rejuvination, life and prosperity. This color is like bringing the natural world to the urban landscape. A shade of green that immediatley resonates deply within the people of this region, relating to their natural environment as well as an homage to the Brazillian flag.

The KitchenAid Stand Mixer has been a Color & Design leader for the majority of its 90 year history. The creation of the new finish "Yellow Pepper" was challenging. The criteria demanded a finish that was on-trend as well as consistent with the current KitchenAid brand strategy and finish palette. On top of those elements, the CFM Lab team thought it only right that a kitchen icon lead a color revolution. At the time of design and development, trend forecasts and research reflected the financial crisis and gloom of the ongoing recession. Finish forecasts predicted that muted tones and neutral colors would be the standard until the economy improved. This inspired the “Anti-Crisis” finish of Yellow Pepper....Although the finish underwent multiple iterations, each were driven by a simple one-word mantra: “HAPPY”. Knowing that people around the globe were looking for a ray of sunshine, we took a Stand (Stand Mixer), against the economic storm clouds.
CASE STUDY: Automotive door panel Color and Trim Design (TOOL) - Inspired by the funky door panels of the current Mini, I designed four new panel directions as a Color & Materials Case Study.
The red door is TOOL. The keywords are: GADGET, MACHINED, STRENGTH, TACTILE.
These directions show my talents of Color & Materials Design.

CASE STUDY: Automotive door panel Color and Trim Design (TECH) - Inspired by the funky door panels of the current Mini, I designed four new panel directions as a Color & Materials Case Study.
The blue door is TECH. The keywords are: TECHNOLOGY, SCI-FI, FUTURISTIC, COMPLEX.
These directions show my talents of Color & Materials Design.

CASE STUDY: Automotive door panel Color and Trim Design (SLEEK) - Inspired by the funky door panels of the current Mini, I designed four new panel directions as a Color & Materials Case Study.
The yellow door is SLEEK. Some keywords that describe this C&M direction would be: PURE, HONEST, CLEAN, RACY.
These directions show my talents of Color & Materials Design.

EVS : PURSUIT MOTOCROSS GLOVE colorways - The Pursuit Glove project for EVS was a challenging in many ways. I had to design a motocross glove that fulfilled the demands of the professional racer. I was able to create distinct colorways based on action sports trend research. I named the colorways after locations I've visited. The final six colorways chosen are depicted above. These colors represent contemporary trends, without alienating traditional appeal.


CASE STUDY: Brass/Bronze/Copper-like trim on S.U.V. wheel sets - In the early days of the automobile, BRASS, BRONZE and COPPER metals were a common trim material. As production costs increased, alternative trim materials were substituted. Today we have an unlimited array of high tech trim materials and coatings which can simulate the timeless appeal of the brown metals. I designed these two S.U.V. wheel sets to showcase what a modern use of this material could appear like.

HLB CLOROX - As a Consultant for Herbst Lazar Bell Industrial Design, I designed a complete Color Program for their clients new line of household cleaning tools.
CLOROX has been the leader in the household cleaning supply industry for many years. I created
four color systems: A. Warm White / Core Orange, B. Cool White / Glass Green, C. Metal / True Blue, D. Metal / Graphite. Ranging from Mild to Wild, the above boards represent the final stage of a complex Trend Research and Color Forecast.
CASE STUDY: Automotive door panel Color and Trim Design (MINI) - Inspired by the funky door panels of the current Mini, I designed three new panel directions as a Color & Materials Case Study. The green door is MINI. The keywords are: HERITAGE, RACING, CLEAN.
These directions show my talents of Color & Materials Design.

HARMAN MULTIMEDIA - Harman Multimedia is the computer speaker division of Harman Kardon. These designs are responsible for the current trend in stylish computer speaker systems. I was in charge of performing Trend and Lifestyle Research for this intense project. During that research, I compiled a large amount of imagery which became a valuable resource for all of the presentation boards. I designed a total of 21 boards for this project which depicted various directions for the three computer speaker types.
SenoRx - The SenoCor 360 is a breast biopsy system that replaces surgical biopsies with a minimally traumatic method. During the initial research phase, the team found that breast centers soothing waiting rooms contrast with the sterile technology of treatment rooms and sought to soften the aesthetics. In designing the product graphics, I chose a modern font to increase legibility and decrease an overtly techy feel. A simple renovation of the logo completed the updated “softer” look and feel.
Apollo Bolt (Hewlett Packard) - This printer was a focal point of HPs style makover. I designed a series of color palettes and textures for each version of the printer. The color palettes were aimed at households with students, first time PC buyers . The P1200 was marketed under both the Apollo and Hewlett Packard brands, which were sold throughout European, Asian and American markets. The color matching process was very crucial to the products success, I was also the liaison between vendors and manufacturers in Asia.

KAWASAKI Color Program - Kawasaki USA asked us to conduct forecasting that would communicate a Southern California sensibility to the Kawasaki headquarters in Japan. The research team spent time with members of
target demographics, looking to discover the life values that help define standards against which to make recommendations. These insights help to discover the cultural tremors that are still living under the surface of society, affecting trends that will emerge years out.


JCI / LEGO InMotion Interior Concept Vehicle - A joint venture between my clients: LEGO®
and Johnson Controls Inc., this project was a conceptual vehicle interior which featured a variety of play activities for kids. The Color was essential to capture the child friendly environment. I designed a series of palettes depicting color directions, fabric directions, plastic directions and paint directions for the multiple surfaces of the interior. Unveiled in 2001, this vehicle received critical acclaim for its unique approach to interiors.
VOLVO SCC Concept Vehicle - The SCC was created to showcase the future of Volvos safety technologies. The initial research involved looking to the history of Volvo and its Swedish roots to capture the essence of the Volvo Design Language. With the long cold Swedish winters outside, contrasted by warm Scandanavian interior design, everything was taken into account to design the Color & Trim. The surface design included: all colors, fabrics, plastics, paints, coatings, woods and even upholstery stitching styles.
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Color and Materials Design
Comments (1)
  • Calling this a door panel would not do it justice ! from the thumbnail I actually thought this was a touch screen with a stylus .

    12 years ago

  • Calling this a door panel would not do it justice ! from the thumbnail I actually thought this was a touch screen with a stylus .

    12 years ago

Shawn Campbell
Colour & Materials Designer at Aston Martin Lagonda Ltd. Royal Leamington Spa, United Kingdom