PROGRESSIVE BEVERAGES - Progressive wanted to create a premium version of their Asian Soju beverage. I designed a bottle that was not only beautiful and exciting it also alluded to the Asian heritage of their line of beverages.I styled the sleeve to look like the handle of a classic fighting sword. The bottle has a fully frosted finish except where I have designed a see-thru window in the shape of a Shogun helmet. Through this window the image on the bottles back side is now visible through the clear Soju.
Venice Vintage Motorcycle Club patch - The VVMC is a group of like minded individuals that enjoy vintage motorcycles. For the founding members of this very exclusive motorcycle club, I designed some logos to be used as the club patch. The majority of the bikes ridden are vintage Hondas, so I incorporated the classic “wing” into my vintage hot rod inspired design. This club can be found Tuesday nights out front of the trendiest dive bars in Venice Beach and Santa Monica California.
EVS SPEED PROTECTION: TAKT 985 HELMET - EVS is the leader in protective gear for the motocross industry. The TAKT series is the first helmet line for EVS. For the TAKT 985, I created a very distinct graphic language. A language that speaks to classic racing as well as a contemporary grunge aesthetic. The TAKT 985 is a helmet for those who are looking to make a powerful statement without saying a word.
STAFFSTAR MEDICAL BRAND I.D. - I created a new logo for this staffing firm, which eventually became a complete corporate identity. While designing the logotype, I invented fresh iconography that encompassed classic medical symbols and the STAR from this client's company name.
Results: My client wanted a different look to their I.D., they were pleased I had made them look professional, yet young and hip.
AVERY DENNISON : 4"x6" Format Stationary - Avery Dennison is a leading manufacturer of office products. This series of concepts was a proposal to
Avery’s Development Department showing them how they could add to their existing line of products by using the popular new 4 x 6 inch format photo printer.
I conceived an in depth branding campaign for a faux company I called PERK AND RIDE DRIVE THRU COFFEE. The line of products included Avery products such as: Calendar Inserts, Business Cards, CD Labels & Pre-Printed Postcards.
Graphic Design
Shawn Campbell
Colour & Materials Designer at Aston Martin Lagonda Ltd. Royal Leamington Spa, United Kingdom