Long's Horseradish - Project submitted to The One Show competition. The objective of the assignment was to create a new brand identity for the Lancaster, PA based company Long's, and target the products to cultivated foodies.
The direction of this brand features a sophisticated brand with character. The products are meant to appeal to consumer's who are willing to pay more, but who still want to feel like they are receiving a product specially made for them.
Long's Horseradish logos
Long's Horseradish packaging
Long's Horseradish packaging
Long's Horseradish packaging
Long's Horseradish packaging
Long's Horseradish packaging
Long's Horseradish packaging
Long's Horseradish labels
gLike
Longs