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INK's former logo
INK's new logo. I decided to normalize the colors but keep the design, so it's still recognizable on campus but looks a cleaner.
We were in need of a clever way to call attention to submissions; and because Rose-Hulman is a technical school, Twitterature was an avenue for tapping into the tech side of campus. I was looking to promote how easy it was to submit to Twitterature for those who didn't have Twitter, and provide a familiar background for those who were already familiar with Twitter's interface.
I designed some post cards for distribution in the local TH coffee shops. This is promoting the Halcyon launch party, an annual shindig for the launch of the local university literary & arts magazines. I wanted a simple way for locals to be able to locate the gallery, so I included a crude map on the back with the address for non-locals.
I wanted to create a theme for advertising on campus. Most campus-run organizations don't put together campaigns and I wanted to push for INK to formalize it's advertising. I aimed for a self-defining theme: "What do you think of when you think of ink?" I made this piece by doing my own stencil street art of the logo and my own photography.
Another piece from the same stencil art.
This piece is a collaboration of the team. I talked to some local tattoo artists and we staged a tattoo, needle and all. The ink on my back is just the transfer. My friends Adam Esch (Rose '12) took the photos and Veer Nairyani (Rose '14) did the editing.
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INK literary + arts magazine

Rose-Hulman releases a yearly literary and arts magazine every year called INK. For 2011/2012, I worked with a small team to support marketing and advertising: on-campus, to solicit art and literature from students and professors to be published; and in Terre Haute, to promote the annual launch party for INK and several other magazines, held at the Halcyon Contemporary Art Gallery.

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Brian Cherbak
Engineer at MindTribe Product Engineering San Francisco, CA