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Stelara
STELARA by Johnson and Johnson - 360º, fully integrated campaign based on consumer insights that gets consumers imagining the possibilities of STELARA.
Results: The most successfull brand launch for the drug company with sales exceeding all expectations. TV drove a 330% increase in web traffic with 197% increase in leads.
The interactive tools and videos on the site resulted in an average of 9 minutes spent on site. The campaign won a Gold, Silver and Bronze for pharma.