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BCBS-MA Digital Retooling
BCBS of MA asked me to reimagine the digital landscape. This project was a masterpiece of digital strategy and execution, until it hit the legacy server infrastructure. But we were able to create a molecular design system, including a headless, dynamic web architecture that was able to adapt to each device and monitor need. bringing 1200 legacy sites, into a handful, with a clean and powerful navigation system - intuitive across devices.
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