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Campbell's Building ID

Campbell's Soup Company - Camden, NJ
for Nordquist
Original Concept Development by 4040

Reverse Channel LED Halo-Illuminated Letters
This project involved a considerable amount
of coordination with fabrication and site contractors
the entire wall is back painted glass with 1/4"
reveals between each panel.
Mounting anything permanently to glass
is a challenge let alone 13' tall letters.
My responsibility was to design the letters
to fit the available space, design lighting,
coordinate electrical and mounting locations,
as well as installation challenges.
It was at my direction that the client add
the Campbell’s red backer plate which would give
both additional dimension to such large scale letters,
and would enhance the illumination.

Chris Haar
Senior Project Designer Minneapolis, MN