Coat of arms touting the company's pedigree as chocolatiers.
An ad featuring new photography to romance the product.
New packaging for the truffles line featured color to delineate the flavors. The boxes were soft-wrapped with embossed paper to project a luxurious, hand-made feel. I designed seasonal gift tags that told the branding story and had room for a hand-written message. The ribbons were hand-tied.
The foil stamping and gusseted sides of the cello bags personified European elegance--and could only be sourced from France. I created a matching look for the bars that tied the three lines together.
The dragée chocolates represented one third of the company's revenues. Sold primarily as an impulse item at check out counters, they needed to grab attention. And at a very affordable price point, they needed to look like a gift. I used 17 different foils, embossing and die-cutting for the line.
Valentine ad.
Sales sheets got a revamp, too.
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Dilletante Chocolates rebranding
Dilettante Chocolates had an amazing story to tell that was a best-kept secret. Their chocolatier was a descendant of the chocolatier to Czar Nicholas II of Russia.
I created a coat of arms and messaging to showcase the European pedigree and incorporated it into all of the packaging and the marketing materials.
The company's existing packaging was tired and boring. We added color, texture and bling to dial up the luxury factor.
Following the launch, Dilettante's sales increased dramatically, forcing them to open an additional factory to accommodate the business.
