Medical device_GlideScope
Medical device_GlideScope from Christina Conte
Medical device_GlideScope

GlideScope is a medical device that provides airway management for routine surgeries and traumatic intervention by EMS professionals or the military Considered the leader in airway devices, it is onboard Air Force 1 and in the White House.

The work shown here represents branding across all channels.

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Trade Show poster showing metaphorically depicting the product's range of sizes.
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This ad ran in medical pubs to confront the issue of cheap imitations of the product.
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Ad for emergency medicine pubs.
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Targeted mailer (front) to reinforce the ad run.
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Ad for EMS professionals.
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Ad for military pubs showcasing smaller, portable, waterproof version of GlideScope.
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Ad campaign targeting various medical specialties that deal with airway problems. This one is for anesthesiologists.
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2nd ad in campaign--for emergency medicine pubs.
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3rd ad in campaign for pediatric anesthesiology.
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Acute care pediatric ad comp.
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GlideScope brand presence on Verathon.com homepage.
GlideScope brand homepage featuring in-use animation.
GlideScope leading model interactive.
Tradeshow poster
Mailer for pediatric targets.
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YouTube channel featuring tutorial videos.
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Email blast.
Mailer for air medical transport audience (ad used same creative).
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Product sales sheet.
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One in a series of tradeshow images from a QuickTime movie.

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Videos embedded in a tradeshow Quicktime movie.
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Medical device_GlideScope

GlideScope is a medical device that provides airway management for routine surgeries and traumatic intervention by EMS professionals or the military Considered the leader in airway devices, it is onboard Air Force 1 and in the White House.

The work shown here represents branding across all channels.

View Website
Christina Conte
Art Director, Associate Creative Director Seattle, WA