Multi-media campaign_infection prevention
Multi-media campaign_infection prevention from Christina Conte
Multi-media campaign_infection prevention

BladderScan is a hand-held ultrasound medical device that measures urinary retention. With the onset of CDC-mandated fines to medical facilities for hospital-acquired urinary tract infections (via in-dwelling urinary catheters), the product was poised for skyrocketing sales.
It was my team's job to tell the story: catheters can often be avoided by intermittent scans with the BladderScan. And the horrific numbers of infections can be quickly and non-invasively reduced with the use of our product.

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I came up with this "poster boy" for urinary tract infection prevention
ad for nursing pubs
Ad for nursing pubs
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Ad for medical administrators
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Ad for nursing pubs
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Ad for nursing pubs
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poster
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Note: CAUTI = catheter-associated urinary tract infection. Microsite on Verathon.com featuring interactive chronology.
Third party microsite on urotoday.com for which my team provided content such as the featured animation, interactive, videos and more.
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Multi-media campaign_infection prevention

BladderScan is a hand-held ultrasound medical device that measures urinary retention. With the onset of CDC-mandated fines to medical facilities for hospital-acquired urinary tract infections (via in-dwelling urinary catheters), the product was poised for skyrocketing sales.
It was my team's job to tell the story: catheters can often be avoided by intermittent scans with the BladderScan. And the horrific numbers of infections can be quickly and non-invasively reduced with the use of our product.

View Website
Christina Conte
Art Director, Associate Creative Director Seattle, WA