Brand homepage. See http://verathon.com/products/heartscapeesc
Spread ad for cardiology pubs.
Spread ad for cardiology and emergency medicine pubs. STEMI = ST elevation myocardial infarction (heart attack)
Mailer (front)
Ad comps (hover over lower left corner of image to see multiple pages of pdf). Several concepts refer to the advantage the 2-sided vest has in detecting posterior myocardial infarctions.
View PDF
View PDF
Mailer (back)
Social media
Social media
Product brochure (front)
Product brochure (back)
T-shirt design option featuring the test results image that indicates a heart attack in progress
T-shirt design option featuring the 80-lead vest
Quick Reference Card developed without language (pg. 1 of 4)
Quick Reference Card (pg. 4 of 4)
Poster
iPad app--designed for sales team
Case Studies brochure (double click to view all)
View PDF
View PDF
Animated tutorial and videos.
Booklet for physicians explaining how the 80-lead vest system can rule out a heart attack when a 12-lead is inconclusive.
A sample case from an inconclusive 12-lead exam
Trade show graphic
Trade show graphic with demo stand about to be assembled below.
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Product launch_ medical device
Heartscape is the first 80-lead (the norm has been 12) electrocardiogram (ECG)
I was involved from the initial form factor design of the vest and touch-screen monitor to product naming, market research, product animation and interactive, video tutorial, trade show booth & graphics and all ads, collateral and direct mail.
See videos and interactive at: http://verathon.com/products/heartscapeesc
