REI collateral
REI collateral from Christina Conte
REI collateral

REI public relations had never had a "look book" for media events. I developed a folder with a saddle-stitched insert spread to highlight the gear & apparel story and product insert sheets to feature the season's new offerings (and give the piece a longer shelf life).

The copywriter and I wanted a headline that had the right attitude for the REI brand.
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REI was increasingly crossing over into urban and travel markets and my concept supported that through photo selection. A fan of prototype illustrations, I exploited them to draw in the buyers and help support the gear development story.
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REI collateral

REI public relations had never had a "look book" for media events. I developed a folder with a saddle-stitched insert spread to highlight the gear & apparel story and product insert sheets to feature the season's new offerings (and give the piece a longer shelf life).

Christina Conte
Art Director, Associate Creative Director Seattle, WA