Project Scenario
The challenge is to design a 1,000 sq. ft. environment that allows for customer experience of the brand including visual language and client experience of a typical Lush competitor but is re-conceived as a more temporary, concentrated brand experience as well as an introduction to the product.
Concept
The concept for the design of Posy developed around a farmers market; mainly being a temporary place where people can access fresh, organic product. The space is meant to feel like a contemporary bath and body market. The background design is meant to step back and let the colors, textures, and scents of the products to come alive and be the main focus. The shape of the store is a technique to draw customers in and provide clear sight lines of the space. Wood finishes are quiet evoke a natural feeling which compliment the origin and unique production of the merchandise. Users of this space will feel calm and relaxed; away from the commotion of the world for a moment.
