For this campaign, we wanted to render a more genuine portrayal of Cubitts' spectacle wearers: men and women who understand design passionately, who have a timeless sensibility, who forever choose details that set them apart with intention; people who view spectacles equally as essential to their literal way of seeing as they are to their own expression.

Art Direction by Christine Serchia
Photography by Lola + Pani
Styling by John Handford
Spectacles by Cubitts

Freelance, Full-time, Moonlighting
Christine Marie Serchia
Art Director. Designer. Curator. London, United Kingdom