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Trust Well Placed
As a leading provider of processing services for the banking industry, Financial Services Inc. wanted to re-introduce itself to the nationwide marketplace with a new logo, tagline and corporate image ad campaign. I designed a symbol representing all the data received and securely re-sent out, all in "the gold standard" of trust. Based on the new logo I designed and the tagline "Trust well placed", this magazine ad series was produced. The series of ads ran in several major national trade publications and received awards for its impact and recall among bank executives. Turchette was also called upon to redesign the company’s new website and to promote their services through public relations.
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