LIFT Aviation represents a radical shift in innovation for the Aviation industry, taking outdated heritage products and updated them with influences from cutting-edge technologies and trends in sport, outdoors, and luxury.
The LIFT flight cap collection includes three performance models with three color ways each - one nylon model (Flux), one premium leather model (Flux L-1), and one high performance ultra-vented model (Flux Zero-1). My responsibility as Lead on the project included the full R&D process: from initial concept exploration to development of fit & function, to color and trim details in tight tech pack format, and prototyping.
Lead Product Designer / CMF (Colors/Materials/Finishes) : Christoper Armstrong
Product Photography & Graphics: Sergio Aguilar (Associate Art Director), Tucker Crisfield
Senior Product Developer: Cat Bell
Design Director: Jason Barnes
