Hot Wheels Footwear

Hot Wheels children's & infant footwear (Fall 2013-Summer 2014). I was responsible for design and technical development spanning over four collections. This included design of several molded parts per style, colorways, tech packs, along with coloring-book style illustration assets to promote the collections.

Designed from initial pen and paper sketches, into full development spec packs with full color ways and material selections for production. Each shoe had very intricate molded TPR parts, and material contrasts from style to style. Market release in SS 2014.

CLIENT : MATTEL

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Available
Freelance, Full-time, Moonlighting
Christopher Armstrong
Senior Industrial Designer & Product Developer Long Beach, CA