NYC2012 Graphic Look - Designed the proposed "Look of the Games" for NYC2012's three volume, 600 page candidature file (bid book). The system encompasses an array of entrance gates, banners, wall & floor graphics, and kiosks for each sport venue.

Also conceived and developed sport pictograms prominently featured in the bid book and on kiosks, vehicles, maps, merchandise, apparel, and the Metrocard. Overwhelming success of the pictograms led to creation of Paralympic and Facility pictograms further down the road.