Renella Bread Co. - Group Project; I was primarily responsible for in-store mockups, but also contributed heavily to the bag mockup and gave input into the trademark design. The idea was creating a more immediate, earthy bread brand that was fresh-baked within the store and came it its own reusable cloth carrier. Target market was within Italy, where people shop for groceries almost daily, if not more often.
Renella Bread Co. - Group Project; I was primarily responsible for in-store mockups, but also contributed heavily to the bag mockup and gave input into the trademark design. The idea was creating a more immediate, earthy bread brand that was fresh-baked within the store and came it its own reusable cloth carrier. Target market was within Italy, where people shop for groceries almost daily, if not more often.
Renella Bread Co. - Group Project; I was primarily responsible for in-store mockups, but also contributed heavily to the bag mockup and gave input into the trademark design. The idea was creating a more immediate, earthy bread brand that was fresh-baked within the store and came it its own reusable cloth carrier. Target market was within Italy, where people shop for groceries almost daily, if not more often.
Renella Bread Co. - Group Project; I was primarily responsible for in-store mockups, but also contributed heavily to the bag mockup and gave input into the trademark design. The idea was creating a more immediate, earthy bread brand that was fresh-baked within the store and came it its own reusable cloth carrier. Target market was within Italy, where people shop for groceries almost daily, if not more often.
Crown Arms - Handcrafted Luxury Firearms - Group project; I was responsible for the handmade folder with integrated mini-brochure as well as input on the trademark and the overall direction of the company. Emphasis was on elegance and minimalism, with the target demographic being decidedly male.
Crown Arms - Handcrafted Luxury Firearms - Group project; I was responsible for the handmade folder with integrated mini-brochure as well as input on the trademark and the overall direction of the company. Emphasis was on elegance and minimalism, with the target demographic being decidedly male.
Crown Arms - Handcrafted Luxury Firearms - Group project; I was responsible for the handmade folder with integrated mini-brochure as well as input on the trademark and the overall direction of the company. Emphasis was on elegance and minimalism, with the target demographic being decidedly male.
Crown Arms - Handcrafted Luxury Firearms - Group project; I was responsible for the handmade folder with integrated mini-brochure as well as input on the trademark and the overall direction of the company. Emphasis was on elegance and minimalism, with the target demographic being decidedly male.
Orbiter X-Prize - This identity system was created for a fictional but possible future X-Prize, where contestants would design cheap alternatives to putting livable facilities into orbit around Earth, as well as designing the facilities themselves. Includes letterhead, business card, trademark design, brochure, paperweight, themed document holder, and scaled mock-up of conference signage. Theme is the retro-space age of the early 1960s, back when people were really excited about the idea of space exploration.
Orbiter X-Prize - This identity system was created for a fictional but possible future X-Prize, where contestants would design cheap alternatives to putting livable facilities into orbit around Earth, as well as designing the facilities themselves. Includes letterhead, business card, trademark design, brochure, paperweight, themed document holder, and scaled mock-up of conference signage. Theme is the retro-space age of the early 1960s, back when people were really excited about the idea of space exploration.
Orbiter X-Prize - This identity system was created for a fictional but possible future X-Prize, where contestants would design cheap alternatives to putting livable facilities into orbit around Earth, as well as designing the facilities themselves. Includes letterhead, business card, trademark design, brochure, paperweight, themed document holder, and scaled mock-up of conference signage. Theme is the retro-space age of the early 1960s, back when people were really excited about the idea of space exploration.
Orbiter X-Prize - This identity system was created for a fictional but possible future X-Prize, where contestants would design cheap alternatives to putting livable facilities into orbit around Earth, as well as designing the facilities themselves. Includes letterhead, business card, trademark design, brochure, paperweight, themed document holder, and scaled mock-up of conference signage. Theme is the retro-space age of the early 1960s, back when people were really excited about the idea of space exploration.
Piazza del Campidoglio - Identity System for the Capitoline Hill, a historical site in Rome and the legendary hill upon which Romulus began his city. It now houses a museum in addition to ancient-, renaissance-, and later-century architecture. My identity system focused mostly on branding and signage. Pieces include letterhead, businesscard, brochure, signage mock-ups, and trademark usage guide. Completed in Rome.
Piazza del Campidoglio - Identity System for the Capitoline Hill, a historical site in Rome and the legendary hill upon which Romulus began his city. It now houses a museum in addition to ancient-, renaissance-, and later-century architecture. My identity system focused mostly on branding and signage. Pieces include letterhead, businesscard, brochure, signage mock-ups, and trademark usage guide. Completed in Rome.
Piazza del Campidoglio - Identity System for the Capitoline Hill, a historical site in Rome and the legendary hill upon which Romulus began his city. It now houses a museum in addition to ancient-, renaissance-, and later-century architecture. My identity system focused mostly on branding and signage. Pieces include letterhead, businesscard, brochure, signage mock-ups, and trademark usage guide. Completed in Rome.
Piazza del Campidoglio - Identity System for the Capitoline Hill, a historical site in Rome and the legendary hill upon which Romulus began his city. It now houses a museum in addition to ancient-, renaissance-, and later-century architecture. My identity system focused mostly on branding and signage. Pieces include letterhead, businesscard, brochure, signage mock-ups, and trademark usage guide. Completed in Rome.
Piazza del Campidoglio - Identity System for the Capitoline Hill, a historical site in Rome and the legendary hill upon which Romulus began his city. It now houses a museum in addition to ancient-, renaissance-, and later-century architecture. My identity system focused mostly on branding and signage. Pieces include letterhead, businesscard, brochure, signage mock-ups, and trademark usage guide. Completed in Rome.
Piazza del Campidoglio - Identity System for the Capitoline Hill, a historical site in Rome and the legendary hill upon which Romulus began his city. It now houses a museum in addition to ancient-, renaissance-, and later-century architecture. My identity system focused mostly on branding and signage. Pieces include letterhead, businesscard, brochure, signage mock-ups, and trademark usage guide. Completed in Rome.
Piazza del Campidoglio - Identity System for the Capitoline Hill, a historical site in Rome and the legendary hill upon which Romulus began his city. It now houses a museum in addition to ancient-, renaissance-, and later-century architecture. My identity system focused mostly on branding and signage. Pieces include letterhead, businesscard, brochure, signage mock-ups, and trademark usage guide. Completed in Rome.
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