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Rebranding and Corporate Identity

This was a University Transportation Center (UTC) in desperate need of a rebranding. You can see their original logo against the new one above. The Board of Trustees wanted to stay with a feeling of motion and the global aspect. I designed a more contemporary logo that is professional, fun, and engaging. I kept the globe for continuity, but changed the color palette to match that of San José State University, which is the UTC’s academic home. This new brand is slowly being rolled out on all of their digital material and print collateral.

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Claire Horner
Graphic Designer Broomfield, CO