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Cover 1 : Daring to rise higher
Cover 1: Separator 1
Cover 1: Inside layout
Cover 1: Inside layout
Cover 2: Daring to Go Further - This is depicted on the cover by Carlsberg hot air balloons which move forwards over the horizon, and in the separators through other sports which share characteristics of these behaviors.
Cover 2 : Bursting Forth with Passion - An eagle bursts forth from a bottle of Carlsberg beer, spraying the beer skywards as it does so. The eagle, which emerges with the beer, spreads its wings to full span and soars to greater heights. This image is a metaphorical representation of Carlsberg Malaysia’s enviable current position in the marketplace where it is soaring high and able to seize a multitude of opportunities.
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Carlsberg Annual Report - Pitching
Clara Soon
Art Director Kuala Lumpur, Malaysia